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Market Research: Home

A guide for BADM 242: Principles of Marketing

Welcome to the SJC Library Market Research guide

This guide is intended to assist you with locating and retrieving information sources related to Market Research.  If you would like to learn more about how to do research using the library and its resources click here.

Marketing is...

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Databases

These library databases are good places to find articles and other information for market research:

Market Research Websites & Articles

Examples: Marketing research / new product development

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