This guide is intended to assist you with locating and retrieving information sources related to Market Research. If you would like to learn more about how to do research using the library and its resources click here.

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Databases

These library databases are good places to find articles and other information for market research:

LexisNexis Uni
Small Business Resource Center
Wall Street Journal
The major newspaper of record for the United States' financial sector.

Films on Demand
A comprehensive, instruction-focused streaming video subscription that offers unlimited access to tens of thousands of essential videos for various fields of study. Includes content from the world’s top producers, such as PBS, BBC, A&E, National Geographic, and HBO®.

Market Research Websites & Articles

U.S. Small Business Association
U.S. Small Business Association Market Research and competitive analysis planning guide with helpful list of resources
Market Research World
Market Research World offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.
Entrepreneur.com Conducting Market Research
Entrepreneur.com article/guide for conducting market research
Bureau of Business and Economic Research (New Mexico) / UNM
BBER’s services and research help leaders in New Mexico to understand, forecast and identify trends and changing economic markets across the state of New Mexico in order to inform decision making.
Four Corners Economic Development (New Mexico)
Four Corners Economic Development, Inc. and its sister organization Four Corners Economic Development Foundation work to create a business rich environment to drive our local economy.

Examples: Marketing research / new product development

NIVEA case study
An example of the market research & new product development processes completed for the NIVEA brand.

Profile of NFL fans
A survey (2007) of American adults (18+) who identified themselves as fans of the NFL (i.e., very interested, somewhat interested, and a little interested).

Market Research

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